QUARTZ CO. TURNS 10
Text by: Quartz Co.
Before being Quartz Co, the brand was originally called Hiverna (here collection 1980-81), then renamed Quartz Nature.
A Decade of Modern Canadian Outerwear
Ten years ago, in 2015, three brothers — Jean-Philippe, François-Xavier, and Guillaume Robert — set out to reimagine winter outerwear. Building upon the expertise of Quartz Nature, a Canadian brand established in 1997, they envisioned a new era for winterwear: premium, modern outerwear that marries warmth, luxury, timeless design, and durability.
Today, Quartz Co. celebrates its 10th anniversary under this renewed vision — a decade marked by milestones, bold moves, and an unwavering commitment to Canadian craftsmanship.
From Montréal to the World
What began in Montréal has since evolved into a global presence. Quartz Co. coats now travel far beyond Canada’s borders, available in France, Germany, Japan, the United States, Austria, the United Kingdom — and even Greenland. Yet, the brand remains deeply rooted in Montréal (Québec, Canada), where its most iconic designs are proudly imagined and crafted.
A Timeline of Milestones
2015 — The Robert brothers take the helm of Quartz Nature, relaunching
the brand as Quartz Co. They preserve its identity as a Canadian-owned family
business while infusing it with a revitalized modern focus.
2016 — Launch of the Classic Collection, an ode to the brand’s foundations in design and craftsmanship. Quartz Co. becomes available in 8 countries.
2017 — The Edition Collection debuts, introducing new silhouettes and daring color palettes. Rooted in heritage yet boldly forward-looking, Edition redefines Quartz Co.’s modern vision.
2018 — International expansion accelerates, with showcases in Berlin and Tokyo. Quartz Co. debuts in prestigious retailers including Le Bon Marché, Breuninger, Holt Renfrew, Barneys Japan, and United Arrows.
2019 — Quartz Co. acquires its own factories in Montréal and Victoriaville (Québec, Canada) — ensuring full control over production, reinforcing its commitment to Canadian manufacturing, and safeguarding craftsmanship.
2020 — In response to the global pandemic, the brand pivots to produce
masks and medical gowns, underscoring its dedication to community. That same
year, Quartz Co. debuts its Forward Collection, made with recycled materials, and opens its first flagship boutique in Montréal’s Mile End.
2021 — Pop-up stores across Canada, including Yorkdale in Toronto, allow
customers to immerse themselves in the brand’s DNA. These activations become an annual strategy for entering new markets.
2022 — Collaboration with designer Marie-Ève Lecavalier — LVMH Prize
finalist and CAFA Awards winner — results in the Après-Ski capsule collection,
presented at Paris Fashion Week and other international industry events.
2023 — Collaboration with French luxury retailer BEIGE Habilleur brings
a modern reinterpretation of the iconic expedition jacket, the Vostok (est.
1997).
2024 — Launch of Quartz Co.’s complete ready-to-wear line and
four-season collection. The brand opens a boutique at Royalmount, Montréal’s
new luxury shopping destination.
2025 — Quartz Co. celebrates its 10th anniversary, continuing to elevate
Canadian craftsmanship with elegant, enduring outerwear while expanding its
ready-to-wear and lightweight jacket collections.
2026 — To mark the next decade, Quartz Co. will unveil a groundbreaking line engineered for the harshest climates on Earth — where cutting-edge innovation meets timeless design. A new chapter begins.
Looking Ahead
Quartz Co.’s 10th anniversary is more than a milestone — it is a promise. A promise to keep innovating, to elevate Canadian craftsmanship on the global stage, and to design outerwear that protects against the most extreme elements. From Arctic expeditions to urban escapes, Quartz Co. continues to craft pieces for those who navigate seamlessly between worlds.
Here’s to the next 100 years of Canadian design, global adventures, and outerwear built to endure.
The Vostok by Quartz Nature, in 1997.